About Us
DIFI.NET is a private engineering company based in Estonia. The company name, an abbreviation for "Diffusion of IT Innovations," reflects our core mission and areas of expertise. Today, DIFI.NET offers solutions built around distributed products, primarily industrial computers and controllers from Advantech, as well as sensors from Pasco Scientific and Milesight, robotic platforms from uFactory, AMY Robotics, systems and communication elements from LANTRONIX and PANTHERUN.
On one hand, we promote the spread of STEAM education methodologies, such as the 5E model, by providing innovative products that DIFI.NET has adapted for the local market, including UI translations and localized educational materials. Educational institutions across the Baltic States use laboratory and educational equipment supplied by DIFI.NET to prepare the next generation of engineers. On the other hand, DIFI.NET is involved in engineering projects and digital service creation, offering expertise in fields such as robotics, automated testing equipment (ATE), and the Internet of Things (IoT).
Since its inception in 2005, DIFI.NET's mission has been to develop solutions that reduce human error through automation, ultimately minimizing Human Factor disambiguation. We are committed to exploring the concept of the " The ideal final result" as defined by TRIZ, achieved through the intersection of electronics, software, communication, and a highly educated workforce. This mission influences not only our end customers, suppliers and partners, helping them optimize operational processes. In this way, DIFI.NET fosters the diffusion of innovation as a solution provider and an educator.
As a result, our solutions help improve key performance indicators and customer service ratings for our clients.
Do you know which brand of industrial computers is used the most worldwide? Believe it or not, the world's No.1 is Advantech! In 2017, Advantech's market share in the global industrial computer market was 29% (Industry EMEA source). In 2024, according to Omdia data, Advantech's market share has already grown to 41%, further solidifying its leadership position. DIFI.NET Ltd. is proud to be an Advantech Focused Partner in the Baltic States, delivering specialized solutions to the industrial market. This partnership enables us to provide cutting-edge technologies, including IoT gateways, industrial computers, DAQ (data acquisition), and automation solutions, ensuring that businesses in Estonia, Latvia, and Lithuania can access world-class innovations for digital transformation and operational efficiency.

Our significant project management expertise allows us to quickly assemble agile teams for specific tasks—ranging from device testing to integrated IoT solutions.
Several solution concepts developed with DIFI.NET’s involvement have been recognized with international awards. We consider the experience gained in the DORBEETLE robot platform project, which received a special award from Deutsche Bahn in Berlin at the HARDWARE.CO competition in 2017, to be particularly valuable.
